My primary target consumer for my statement tee's are young men and women aged 18-26.They are young, fun and outgoing. They are single and don't have children. They are most likely to be a student or work in the customer service industry. They work for minimum wage so they are on a tight budget but like to spend more on something special for holidays and big nights out. Their annual income is around £14,000. They live with friends close to the city centre. The target customer goes on two holidays a year; one to a festival like Benicassim and another city break with their friends to places like Berlin or Prague. They have taken a few months out to travel around Asia or India and have an appreciation of different cultures and religions.
They shop in affordable but fashionable places like Topshop, urban outfitters and ASOS. They often shop online but like to browse the shops for an outfit for a big occasion. They will shop in the sales but generally impulse buy whatever appeals to them as they have a strong sense of their own style and what suits them. They like to keep up with fashion but are not slaves to trends or certain brands, they prefer to be original and quirky. Price-wise, they would not spend more than £60 for a t-shirt, and feel more comfortable paying £20-30.
Their favourite designer is Ktz as they like the edge of street wear with traditional influences. Their biggest dislike in fashion is the 'wag-look' with loads or fakery. They are most likely to be found reading the metro, the independent the skinny or bido lito. when they have a bit of money they may spring for the NME or Love. They love to have a laugh and watch The office, rude tube and an idiot abroad. Music-wise, their tastes are varied form hip-hop to indie and pop music.
No comments:
Post a Comment